Digital Marketing and Design

A self-motivated, innovative digital marketing and design leader with a strong passion for developing marketing campaigns, visual experience, and deeper understanding of customers. Successful in planning and producing strategic digital / email campaigns, personalization/segmentation and dive into analytics.

I am continually looking to grow and evolve as a digital marketer/designer.

Software

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Dreamweaver
  • Adobe XD
  • HTML & CSS
  • Adobe Analytics/Google Analytics
  • CRM (Cendyn, HubSpot, Leanplum)
  • CMS (Homegrown, WordPress, Squarespace)
  • Microsoft Office Suite - Word, Excel, and Powerpoint

Experience

CRM Manager - Product/Growth

Tinybeans - New York
2021 - 2022

  • Build, optimize, and improve member acquisition, engagement, and retention.
  • Execute the acquisition strategy to grow paid subscriptions across new and existing channels.
  • Manage the CRM projects while collaborating with designers.
  • Implement end-to-end development and execution of email campaigns.
  • Create detailed customer journey flows with actionable trigger points to drive conversions.
  • Drive ongoing optimization through a comprehensive A/B testing strategy.

Lead Digital Designer - Sales

Evite - New York
2018 - 2020

  • Led products from discovery, framework development, QA, and final delivery, exhibiting superior time management skills, and meeting stringent deadlines.
  • Developed and executed better user experiences for hosts and guests on desktop and mobile evite.com.
  • Coordinated the creation and deployment of digital advertising banners and email campaigns to increase awareness and engagement.
  • Analyzed data using Google Analytics and developed stats that told a persuasive story.

Director of Digital Marketing and Design

Denihan Hospitality Group - New York
2015 - 2018

  • Established best practices and made recommendations for future marketing campaigns by tracking digital marketing programs’ performance.
  • Developed strategies on engaging customers further and identified opportunities to increase retention and response rate.
  • Designed A/B testing programs to optimize email performance, display ads, and websites or booking engines.
  • Contributed to the design of CRM, display ads, SEO based on the company’s strategic objectives and Key Performance Indicators (KPIs).
  • Directed all phases of digital asset creation for desktop andmobile website, email, online advertising, and partner pages.
  • Analyzed content to identify up-sell and cross-sell opportunities for higher conversion rates.

Interactive Marketing and Design Manager

Denihan Hospitality Group - New York
2011 - 2015

  • Analyzed the company’s web performance to identify opportunities to improve website booking conversions and drive incremental website traffic through SEO, display ads, and CRM.
  • Designed products and marketing collateral including brochures, web layout, display banners, animation, email marketing templates, and style guides.

Interactive Design Specialist

Denihan Hospitality Group - New York
2006 - 2011

  • Collaborated with Marketing Manager to create new web sections that offered visual design and content accuracy.
  • Improved customers’ online experience by implementing website improvements and booking engine.
  • Used CMS to update and maintain business-oriented, dynamic web pages for all corporate websites.

Education

BFA in Computer Animation and Interactive Media

Fashion Institute of Technology

  • Intensive Training on 3D animation, Interface Design, and Sound Design

BA in Economics

State University of New York at Stony Brook

  • Minor: Business Management

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